Events are exhilarating! When the right combination of purpose, structure, and people come together, something magical happens. We love being part of those moments. But we have all been a part of events that lacked that magic, leaving us feeling drained and uninspired. Have you ever finished an event and asked yourself, “What was the point of that?”
We truly believe that although every event comes with risk, there are repeatable systems and principles we can all use to plan and execute consistently great events. We are frequently told by participants that our event was the best event they have ever been part of. These compliments are a response to the time we took to carefully craft each aspect of the event from start to finish. Our events are designed to serve a clear purpose, to use an intentional structure to serve that purpose, and most importantly, to recognize that people are key to great events. Events are all about the people.
Follow this guide and design meaningful events–in person or online–that leave a lasting impression. NOTE: This guide is best used for professional and academic events with a good amount (12 months or so) of lead time.